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Transform a venture-backed food-tech brand's online presence into a high-converting Shopify Plus store — one that balanced scientific credibility with the warmth of a consumer brand, and guided every visitor toward purchase with clarity and confidence.
Strategy Before Pixels
We opened every engagement with a deep-dive into OMEAT's customer journey — mapping drop-off points, interviewing existing buyers, and auditing competitor benchmarks. The insights shaped every design decision that followed.
Editorial Meets Commerce
We designed a system that felt premium without being cold — using generous whitespace, a restrained type scale, and micro-interactions that rewarded curiosity. Every page had one job, and one visual hierarchy.
Built to Convert
Developed on Shopify Plus with a modular section architecture that gives the marketing team full control — no developer dependency. Custom metafield schemas, a speed-optimised theme, and integrated upsell logic out of the box.
"Hyuman was collaborative and responsive, meeting deadlines smoothly. We're thrilled with our beautiful, functional website."— Will Schafer, CMO @ OMEAT
