PARENTALY.
Migrate Parentaly's content platform to Webflow — preserving and enhancing a warm, trustworthy destination where working parents find the resources, community, and guidance they need during one of life's most significant transitions.
Understanding the Audience
Parentaly's users are time-poor, emotionally invested, and searching for clarity. We audited the existing content structure and mapped how parents navigate the site — identifying where UX improvements could reduce friction and make the right resources faster to reach.
Refining the Experience
Rather than a ground-up redesign, we made targeted UX refinements that improved usability without disrupting the existing brand. Adjustments to layout, template structure, and navigation flow ensured the site felt more intuitive and scaled cleanly with Parentaly's growing content library.
A CMS the Team Can Own
Built in Webflow CMS with a modular collection structure — blog posts, guides, templates, and resources all manageable without developer support. The migration included 200+ content pieces, restructured for the new taxonomy and zero SEO regression.
"We had a great experience with Hyuman launching our new website and migrating to a new CMS. The team was thorough, responsive, and the site looks great."— Mansi Kothari, Vice President @ Parentaly
